Direction & Supervision by Jerome Haupert
Creative Direction, art direction, on-set photoshoot direction & cgi supervision for this 5x prints & 5x cinemagraphs global campaign. Done whilst employee as creative director at Taylor James. © Taylor James Ltd. All rights reserved.
Agency
M&C Saatchi
Production
Taylor James
About the project
TRADE IS GREAT
M&C Saatchi came bak to Taylor James in 2020 to do the visuals for the new campaign for the UK Department of International Trades (DIT), following up on the successful campaign we did in 2019 for DIT with Engine/WCRS. We designed 5 images, each of them focusing on a key business sector, and all of them featuring the iconic Union Jack flag. This project combined cgi and photography. The best part of this project was probably the shoot of the UK cheeses in London, which we ate at the end of the shoot! An iconic campaign that was diplayed in all the biggest airports in the world.
