Direction & Supervision by Jerome Haupert
Creative Direction, art direction & cgi, retouch and motion design supervision for this print and motion campaign. Done whilst employee as creative director at Taylor James. © Taylor James Ltd. All rights reserved.
Agencies
HERE DESIGN & PURPLE CREATIVE
Production
Taylor James
About the project
Glenfiddich: Grand Cru
We started this whole Glenfiddich Grand Cru campaign with HERE DESIGN agency. They needed help to create the "explosion" visual that sits on the packaging box. It seems that we did a great job as they recommended us to PURPLE CREATIVE who was doing the full rebrand of Glenfiddich at the time. We then created the print campaign with the bottle and the gold nuggets explosion behind it. We also created a few idents for the launch of the new Glenfiddich logo. The result is a gorgeous campaign for an exclusive whisky.