Land Rover
Motion
Direction & Supervision by Jerome Haupert
Live-action direction, animation direction, art direction & cgi + retouch supervision for this print and film campaign. Done whilst employee as creative director at Taylor James. © Taylor James Ltd. All rights reserved.
Agency
Epsilon
Production
Taylor James
About the project
Land Rover: winter tyre
The agency needed to create a film about winter tyre for Land Rover. The challenge was to find an elegant way to represent different weather conditions. After a couple of sketches, we ended up with this look and feel for the film. We went to the North of England to shoot the live action part at a Land Rover dealership store. We also did a photoshoot for those 3 tyres print.
