Direction & Supervision by Jerome Haupert
Creative Direction, art direction & cgi + retouch supervision for this 3x prints campaign. Done whilst employee as creative director at Taylor James. © Taylor James Ltd. All rights reserved.
Agency
Hudson Rouge
Production
Taylor James
About the project
Lincoln: carousels
Hudson Rouge wanted to show how Lincoln car repairs can easily go into an endless spin if those repairs are not done by the proper authorized team. We designed those three carousels and the characters too, and created the final visuals in 3d. We carefully crafted every little bit, from the posing of the engineers, to the embossed ornaments, the light bulbs positions etc... Every detail was important to create a convincing image. Finally, we applied this porcelain look so they really feel like old Victorian carousel toys. It was a great concept to work on and we believe that we managed to give it the right visual treatement. We loved this campaign!
