Smurfit Kappa
Print & Motion
Direction & Supervision by Jerome Haupert
Direction, art direction, animation direction, characterr design & cgi + retouch supervision for this print and motion campaign. Done whilst employee as creative director at Taylor James. © Taylor James Ltd. All rights reserved.
Agency
Huskies
Production
Taylor James
About the project
Smurfit Kappa: let's make waste extinct
A great collaboration with Huskies agency to create this award winning campaign for Smurfit Kappa, global leader in cardboard packaging. We designed the whale made of waste for the print. We also directed the film, combining supplied live action footages from the client, outdoor stock footages and vfx cgi creatures that we designed and animated. A nice campaign for a great cause.
