Direction & Supervision by Jerome Haupert
Direction, art direction, animation direction & cgi + retouch supervision for the 2min30ss film for Wacom Cintiq and for the 1min12s film for Wacom Intuos. Done whilst employee as creative director at Taylor James. © Taylor James Ltd. All rights reserved.
Agency
Iris Worldwide
Production
Taylor James
About the project
Wacom: Cintiq and Intuos
We pitched on this awesome project (Wacom is our favorite tool from day one!) and won over the agency and the client with our colorful styleframes for Wacom Cintiq film product. We designed the visuals for the various features of the Cintiq and carefully crafted the look of all the brushes. We also wanted to bring some life to the film, so we introduced the artist's hand holding the pen, and gave it this white minimalist look so it is just present enough to tell the story but doesn't distract the viewer from the product and all its tech features. Client and agency were very happy with the film and came back to us to also do the movie for Wacom Intuos that you can watch on this page as well.
